Master Class in HCM

Understanding the Marketplace, its Evolution, and its Future.
Introducing The Master Class on the Human Capital Management Market:

Our market attracts great marketers, investors, salespeople, executives and technology professionals. They arrive, after successful careers elsewhere, ready to get going. That’s when they discover that the world isn’t what they wanted or expected.

The HCM and HR Technology markets have very unique subcultures, buying cycles, technical priorities, and ecosystems. Understanding that context is the learning curve for the competent people who arrive without market understanding. This course is the one-day indoctrination in HR Tech market realities and opportunities.

We’ll equip you with a clear understanding of the market, its dynamics, what’s been tried, and what works. You’ll come away with a better understanding of product trends, key players in social media, the analyst community, and things to watch with investors and M&A.

The class is for you whether you are new to the space or have been inside your company for a while and need a refresher.


Who is this class for?

  • New to the Industry
  • Marketers
  • Product Developers and Designers
  • Product Owners
  • Investors
  • C-Level Executives
  • PR leaders

The Master Class is designed for leaders and investors who want a clear view of this landscape. We won’t dispense magic formulas for marketing success. We won’t bury you in the latest app. We won’t subject you to presentations from people who want to sell you a solution.

Why you need to be there

The HR Marketplace has different rhythms, sales cycles, notions about innovation, perceptions of risk and professional stature. Other B2B markets focus on corporate citizens who are closer to the top line. As a staff function, HR has a unique view of all sorts of things.

You’ll be in the room with senior leaders who want to make sure their market knowledge is comprehensive. They know that you can’t be competitive without understanding it.


Recent Graduates

"This is a very intense, high density information transfer. Expect to pay attention and to absorb. Expect to walk away better prepared to move your company forward. Expect a much clearer view of the HCM Technology market and its operations."

Jeanne Achille Bio Photo

Jeanne Achille

John Sumser Bio Photo

John Sumser


"Jeanne Achille is the leading public relations provider for technology and service providers in the human capital management arena. The firm she created remains unparalleled in both its understanding of the vendor community and of the market in which their technologies play a part."

Katherine Jones Vice President, Human Capital Management Technology Research at Bersin By Deloitte

"How do you recommend a legend? A man I’ve known for 15 years through at least six of his different jobs/careers and in each and every one he’s always been one of the most original and out-of-the-box thinkers and writers in HR technology."

Bill Kutik, Father HR Tech Conference, Host Bill Kutik Radio Show

"His command of the Human Capital space is singular, and if you ever get the opportunity to hear him speak, I recommend that you listen and take great notes. Application of his advice is a sure path to reaching your goals."

Blake Hooser, CEO of Ilfusion Creative

Annual Workshop

June 2018 in Princeton, NJ